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In this tutorial by Scott Bartnick from Otter PR, the focus is on press release distribution. Bartnick begins by summarizing previous discussions on press releases, including their definitions and various types. He emphasizes the importance of effectively distributing press releases to reach a wider audience. The tutorial highlights two primary reasons for distribution: enhancing SEO and gaining visibility on affiliate sites such as Yahoo Finance, Fox, and Bloomberg. By using press release distribution services, the curated story can be showcased, labeled as a press release, thereby increasing exposure and engagement with the target audience.