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In this video, the presenter explains how to create a web design proposal from scratch using a template that has been successful in their six-figure freelancing business. Viewers are encouraged to download the provided Word template. The main topics include creating an effective proposal, content to include, sending it, and obtaining signatures. For those wanting to build a proposal from scratch, the steps outlined are: obtaining a clear client brief, writing the proposal, sending it, and following up. Key questions for the client brief include understanding the client's business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.
