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In this video tutorial, the speaker demonstrates how to create a web design proposal from scratch using their own successful template. Viewers can download the Word template via a provided link. The tutorial covers key aspects of an effective proposal, including its contents, sending it, and getting it signed. The speaker suggests using an existing template from client management software for convenience but outlines steps for creating a proposal from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. To gather the client brief, the speaker recommends asking specific questions about the client's business, target market, desired actions from website visitors, unique selling points, average customer value, and current lead generation methods.
