Set name in the Creative Brief

Aug 6th, 2022
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Set name in Creative Brief and cut through the workflow with DocHub

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The challenge to manage Creative Brief can consume your time and overwhelm you. But no more - DocHub is here to take the effort out of editing and completing your papers. You can forget about spending hours editing, signing, and organizing paperwork and worrying about data protection. Our solution offers industry-leading data protection measures, so you don’t have to think twice about trusting us with your sensitive info.

Here is steps on how to set name in Creative Brief on the web:

  1. Create a free DocHub account or log in to your existing one.
  2. Upload a file by clicking the ‘New Document’ option or going to Documents.
  3. Use the top toolbar to set name in Creative Brief.
  4. Edit, annotate, and improve your document layout.
  5. Click the right-corner Dropdown icon -> Actions and choose the option of your choice to Make a Copy, Move to Folder, or Convert to Template.
  6. Click the Download/Export to finish.

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How to set name in the Creative Brief

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let me show you how to write a great creative brief with an example from mcdonalds my name is julian cole strategy trainer and consultant to leading brands like facebook uber apple and disney on this channel i want to help you to master the fundamentals of strategy im going to show you the difference between writing a good and a great creative brief were going to use the format the get who to buy with a creative brief it all comes down to the language that you use in your brief you want to ensure that the language you can use paints a picture in the heads of the creative its not meant to be filled with business jargon that they dont understand lets look at an example for a great print ad for mcdonalds moving day [Music] heres an example of a brief that would probably pass but its not really a great brief for the creative team get 25 to 34 year old urbanites who lack access to food options because of other key priorities to increase engagement with mcdelivery by showing mcdeliv

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Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.
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Essential elements of a creative brief Title and description. Goals and objectives. Audience. Messaging and tone. Assets and deliverables. Stakeholders. Budget. Timeline.
Write a simple explanation of the product or company to be named/renamed. If helpful, include images and links. Provide a description of the people who will be seeing/using this name. If relevant, include details such as demographics, roles or titles, and likely state of mind when encountering the brand name.
2 Too much or too little information. Another common mistake when creating a creative brief is to include too much or too little information. A creative brief should be concise, clear, and focused, but also comprehensive, detailed, and specific.
The main problem is that marketers easily confuse business and marketing goals with communication objectives. But in the creative brief, you need to identify a specific consumer/customer behavior that you seek to change. What are they doing now?
Creative briefs answer the who, what, when, where, why, and how behind a creative request. So whether youre starting a new project or simply brainstorming an idea, a creative brief is the foundation of an organized and successfully executed creative project.
Lack of Brand Guidelines If your brief lacks clear brand guidelines, your designer could end up creating something that smells all wrong for your brand. This can lead to a jarring and inconsistent user experience, which is rarely successful.
Dont be too prescriptive in your brief, Talcott says. Describe the problem, but let the creative team think about the solution. If the marketer goes in with a preconceived idea and says, I want the creative team to execute my idea, you may as well not have the creative team, Talcott says.

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