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In this HubSpot tutorial, Bob explains how to create an email template. Users can save repetitive email content and personalize it for recipients. To create a template, navigate to "Conversations," select "Templates," and click "New Template." You can choose to start from scratch, enter a name and subject, and decide if the template will be private or shared with specific users or teams. To organize your template, select a folder from the dropdown menu. In the editing window, input the email's body and use formatting options to adjust text style, size, and alignment. The tutorial also covers how to hyperlink text and insert images, including adjusting their size.