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In this video tutorial, Vasim from Global explains the importance of creating a PPC proposal to impress clients and win more jobs. The video covers topics such as what a PPC proposal is, why use a template, how to create it for clients, key components of a winning proposal, and the role of a PPC agency. Viewers are encouraged to subscribe for more content focused on building better digital agencies. Implementing the strategies discussed in the video is key to building strong relationships with clients and delivering their brand message effectively to the target audience.