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Morris Turek, a trademark attorney, discusses the concept of trademark licenses, which allow trademark owners to permit others to use their trademarks for specific products or services. While a written agreement is not legally required for enforceability, it is strongly advised to create a formal written document. Each trademark license can vary in terms, and negotiation is allowed; however, certain essential elements must be included for validity. These elements include the names of the parties involved, a clear description of the trademark being licensed, and specifics regarding the products or services associated with the trademark.