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In this video tutorial, Chris Bayliss, CEO of the Sponsorship Collective, discusses the essentials of writing a sponsorship letter for securing funding for events. He outlines two main types of sponsorship letters: the first serves as a cover letter for a sponsorship proposal, which is not deeply covered in this video as it is detailed in his other content. The second type, which is the focus of this tutorial, is designed to help when you're struggling to connect with a potential sponsor. Chris emphasizes the importance of these letters in attracting sponsorship opportunities and encourages viewers to subscribe for more insights.