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In this video, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on creating a client proposal. He emphasizes the importance of detailing the services offered and their associated costs to successfully secure a deal. The tutorial aims to help viewers understand what to include in a proposal to effectively communicate value. Steen also encourages viewers interested in starting a marketing agency or building a personal brand to subscribe for more training, templates, and content from his channel. The session will transition to a screen share to demonstrate the proposal creation process.