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In this tutorial, Mark discusses how to write a marketing research proposal, emphasizing its importance for businesses before launching any activities. He highlights the need for a market analysis that includes an overview of the current market situation, products, and services involved. Mark stresses examining market segments, assessing their current status—whether positive, stagnant, or declining—and understanding their life cycle. Additionally, he notes the importance of reviewing the company's history, operational styles, and previous tactics. Finally, he points out the necessity of defining the company's objectives to guide the research effectively.
