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In the video tutorial, the speaker emphasizes the importance of properly saving and exporting logo designs for efficiency. They recommend organizing project folders with descriptive names and completion dates for easy access and client clarity. The tutorial covers creating at least five essential subfolders: horizontal logos, stacked logos, logo type, and logo marks. Each subfolder should contain additional folders for black, white, and full color versions of the logos. The speaker highlights that within the black folder of the horizontal logos, designs should be saved in multiple formats, including AI, EPS, PDF, SVG, and PNG, to ensure versatility and usability.
