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In this video, Efrain from Gold Level Media discusses his upcoming marketing campaign and its return on investment (ROI). He mentions that he will provide detailed cost insights, noting that expenses may appear lower for his team due to their ownership of a marketing company, which allows them to access certain resources for free. The focus is on a direct mail campaign for Gold Level Print, highlighting recent purchases, including $50,000 worth of printing machinery and an additional $4,000 for equipment. Efrain emphasizes that he'll account for these costs in his total calculations to give viewers an accurate figure for the campaign.
