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The tutorial discusses the often-confused topic of intellectual property (IP) ownership and licensing in agreements. It clarifies that ownership can be assigned, commonly referred to as "work for hire," though this term's meaning is evolving. To assign ownership, specific language must be included in the agreement, indicating that one party relinquishes all rights and control over the created IP to the other party. In contrast, licensing allows the creator to grant permission for the use of their IP while retaining ownership rights. The video emphasizes the importance of clearly defining these terms in agreements to avoid misunderstandings.