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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a proposal. He emphasizes that people buy from people, highlighting that a compelling proposal document alone won't secure funding. He stresses the importance of communication with decision-makers and suggests actively lobbying them along with project sponsors and champions. By engaging in one-on-one meetings, project leaders can refine their understanding of what stakeholders want, ultimately increasing the chances of project approval. The key takeaway is that personal interactions are crucial in complementing the written proposal.
