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In this video, Scott Bartnick, co-founder of Otter PR, discusses the distribution of press releases. He emphasizes the importance of sharing your press release to reach a wider audience. Bartnick outlines two primary reasons for press release distribution: enhancing SEO and gaining visibility through major affiliate sites like Yahoo Finance, Fox, and Bloomberg. By utilizing a press release distribution service, your story can appear on various platforms, improving its reach and credibility. He aims to guide viewers on effectively getting their press releases out to maximize impact.