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In this video, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He refers to previous videos that cover what a press release is, its types, and its value. This tutorial focuses on getting your press release in front of a larger audience. Bartnick highlights two main reasons for distributing a press release: first, to enhance SEO and gain link juice from prominent affiliate sites like Yahoo Finance, Fox, and Bloomberg; and second, to increase visibility through exposure on various platforms, ensuring your curated story reaches the masses effectively.