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Efrain from Gold Level Media discusses a marketing campaign focused on direct mail for their print business. He aims to share insights on the return on investment (ROI) while providing transparency on costs. Although costs may vary for others, he plans to include all expenses, including printing and labor, for an accurate total. Efrain mentions the purchase of new printers and equipment, which are essential for producing business cards and flyers. The total investment in equipment includes a $50,000 printer and a $4,000 cutter, indicating a significant initial outlay to support their marketing efforts.