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In this video, Jacob shares a cold email template for selling conversion rate optimization services, addressing the misconception that cold emailing is dead. He notes that while the game is changing, he has successfully generated over a million dollars in sales through cold emailing by sourcing and closing deals himself. Jacob emphasizes the importance of a unique prospecting approach, as outbound emails and calls have doubled since 2020, leading to saturated inboxes. He criticizes generic pitches, such as offering conversion optimization or doubling conversion rates, noting that they often go unheard. He draws inspiration from Alex Berman and offers strategies for standing out in a crowded market.
