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In today’s video, the focus is on using cold email as a strategy to attract new commercial cleaning clients. Cold email is emphasized as a crucial channel for business growth, operating on the principles of consistency and volume. The importance of regularly contacting a set number of companies each day is highlighted, along with the role of OutdocHub in facilitating this process. The speaker notes that effective emailing leads to increased interest from potential clients, more invitations for quotation meetings, and ultimately a higher client acquisition rate. Both cold emailing and cold calling are mentioned as common strategies for reaching out to potential clients.
