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In this video, Efrain from Gold Level Media discusses the costs and potential return on investment (ROI) for a marketing campaign focused on direct mail. He explains that, although the expenses might be lower for his company due to owning a marketing firm, he will still present the total costs for clarity. Efrain mentions recent investments in equipment, including a $50,000 printer for producing flyers and business cards, along with an additional $4,000 machine for cutting materials. He emphasizes the need to recoup costs associated with this new equipment through the marketing campaign.