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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers through the process of creating a client proposal. The tutorial focuses on what services to include and how to outline costs effectively to secure the deal. Jordan emphasizes the importance of presentation and details in a proposal. The video is aimed at individuals interested in starting a marketing agency, building a personal brand, or launching an online business. He encourages viewers to subscribe for more content, including free trainings, templates, and proposals. Following the introduction, Jordan plans to share a live demonstration on crafting an effective proposal.