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Project proposals are crucial in freelancing as they provide clients with a clear understanding of pricing, inclusions, and deliverables. It's important to detail what is and isn’t included in the cost, the timeline for project completion, and the starting and ending points of the work. In this video, designer Alex emphasizes the significance of project proposals for effective communication with clients. Additionally, he encourages viewers to check out his membership offering in the description, which includes courses, design products, access to a Facebook group, practice files, and live streams. The first resource mentioned is from Creative Market, focusing on how to write a design proposal.