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Morris Turek, a trademark attorney, explains that trademark owners can allow others to use their trademarks through a trademark license, which is an agreement granting permission for use in connection with specific products or services. While not legally required to be written, it is highly recommended to have a written and signed document for enforceability. Each trademark license can vary in terms but must include essential provisions to be valid. These include identifying the parties involved, a clear description of the trademark, and the products or services associated with the license.