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In this video from Business School 101, the concept of strategic alliances is introduced, highlighting their role in the modern business landscape. Strategic alliances are defined as voluntary agreements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video addresses the reasons firms pursue these alliances, the major types of strategic alliances, and provides notable real-world examples. The increase in such partnerships over the past few decades is emphasized, illustrating their significance in enhancing strengths or compensating for weaknesses among firms in today's competitive environment.