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In this video tutorial, the presenter, Jordan Steen, explains how to create a compelling proposal for potential clients, outlining the services offered and their costs. The tutorial aims to guide viewers step-by-step on what to include in their proposals to effectively secure deals. Steen, known as "the serial entrepreneur," focuses on themes related to starting a marketing agency, building personal brands, and launching online businesses. He encourages viewers to subscribe for future videos, which will provide free training, content, and templates related to these topics. The session will transition to a screen-sharing demonstration to illustrate the proposal-building process.