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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction when selling a project through a proposal. He highlights that decision-makers are influenced by personal relationships, and a well-crafted document alone is insufficient for securing funding and resources. Preparing the project proposal should involve active lobbying and communication with project sponsors and champions. These discussions are crucial for refining the project's understanding and addressing concerns, which ultimately increases the chances of success in getting the project funded.