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To gain media exposure for your business, creating an effective press release is essential. Good reasons to reach out include grand openings, new products, record sales, new locations, or special events. Knowing how to write a compelling press release can lead to actual news coverage. For readability, follow a standard format: type the release double-spaced on white letterhead, including the contact person's name, title, company, address, and phone number in the upper right corner. The phrase "FOR IMMEDIATE RELEASE" should appear at the top left in capital letters. Center a bold headline below, and optionally add an italicized subtitle that briefly elaborates on the main topic.