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In a video tutorial, it is emphasized that successful salespeople are relationship builders who focus on providing value and helping customers succeed. As Generation Y and Z enter the business realm, trust and a solid foundation for relationships are increasingly important. A service proposal presentation is identified as an effective way to establish this trust. A classic service proposal is a document used to present goods and services to potential clients, highlighting their pain points and how the proposed solution addresses those issues. Ultimately, the service proposal serves as a clear documentation of the B2B sales process, aligning expectations and goals for both sellers and buyers.