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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, outlining the services and costs involved. The session covers step-by-step instructions on what to include in the proposal to effectively secure the deal. Additionally, viewers are encouraged to subscribe for more content related to starting a marketing agency, building a personal brand, and online business strategies, as well as access to free resources including templates and training. The video promises practical insights and tools for those looking to enhance their business proposals.