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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on creating a client proposal. He emphasizes the importance of outlining services and costs to secure a deal. The tutorial promises a step-by-step process on how to structure the proposal effectively. Steen encourages viewers interested in online business, marketing agencies, and personal branding to subscribe for future content, including free training and templates. The video aims to equip viewers with the tools needed to successfully present their proposals and land clients.