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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. The proposal should outline the services offered and associated costs. Steen emphasizes that this step-by-step process will help viewers effectively compile their proposals and secure client deals. He also encourages viewers interested in starting a marketing agency, building a personal brand, or starting an online business to subscribe to his channel for updates on future videos, including free trainings, content, templates, and more. The tutorial promises practical guidance and real examples to assist in the proposal creation process.