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A good marketing brief ensures clarity and alignment among all parties involved in a project, minimizing mistakes. Darren Taylor from Big Marketer Cote UK shares insights on creating an effective brief when outsourcing marketing activities. He emphasizes starting with a concise summary of the project's objectives and reasons for its initiation. This summary provides an overview of the entire briefing document. Clear communication about desired channels and project goals is essential to ensure that external partners fully understand expectations and align with objectives for successful collaboration.