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In this video, Michael from Success for Others discusses the importance of maintenance agreements for in-home service businesses. He emphasizes that cash flow is crucial for business stability, as it affects the ability to support employees and serve customers. Maintenance agreements significantly enhance a company's cash position more than any other service. Michael notes that many service companies either do not offer maintenance agreements or doubt their value, which he finds surprising. Common excuses include viewing them as loss leaders, believing there's no profit in them, or claiming there's insufficient time in busy seasons to manage them.