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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. He emphasizes the importance of showcasing services and costs effectively to secure deals. Steen will provide a step-by-step process on what to include in the proposal and how to enhance the likelihood of landing the contract. He invites viewers interested in starting a marketing agency, building a personal brand, or starting an online business to subscribe for updates on future content, including free trainings and templates. The video includes a screen-share demonstration for better understanding.