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In this video tutorial, the host, Jordan Steen, explains how to create a proposal for potential clients outlining services and costs. He emphasizes the importance of including specific elements in the proposal to successfully land a deal. The channel focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe for future content, including free trainings, templates, and proposal guides. The tutorial promises to provide step-by-step instructions for crafting a compelling proposal, with a visual demonstration on screen.