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In this video tutorial, Jordan Steen, also known as the Serial Entrepreneur, guides viewers on how to create a compelling proposal for potential clients. The tutorial covers the essential components to include in the proposal and effective strategies to secure the deal. Steen emphasizes the importance of detailing services and costs to meet client expectations. He encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future free content, including trainings and templates. The tutorial includes a practical demonstration on crafting a proposal.