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In this video, Jenn provides a step-by-step guide to building a hotel marketing plan, emphasizing its importance for both new hotels and annual business planning. She mentions a free downloadable template available in the video description to assist viewers. While acknowledging that plans may change, Jenn stresses the necessity of having a foundational plan. Typically, the General Manager and department heads convene each summer to outline their major objectives for the next year, allowing individual teams to formulate specific budgets and strategies. If interested in hotel marketing, viewers are encouraged to subscribe to the channel.