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To achieve predictable and scalable growth after establishing a product and generating revenue, it's crucial to develop an effective go-to-market plan. The speaker shares insights gained from their experiences at ToutApp and Marketo, highlighting the importance of collaborating with skilled go-to-market, marketing, and sales leaders. In this video, they will guide viewers through the essential six steps necessary to create a successful go-to-market strategy. The tutorial aims to assist SaaS founders in navigating this process to optimize growth potential.