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In this video tutorial by Stephen Houraghan at BrandMasterAcademy.com, viewers learn about go-to-market (GTM) strategies, their critical elements, and types. A successful GTM strategy is essential for launching products or services that meet customer needs. While having a great product is important, crafting a compelling message to reach the target audience and mobilizing that message is crucial. The video provides a step-by-step guide to understand the components of an effective GTM strategy, focusing on clearly defining the target audience, knowing their location, and determining how to engage them, ultimately aiding in earning brand awareness.