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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effective communication in selling project proposals. He emphasizes that successful proposals are not solely reliant on the document itself but also on interpersonal interactions with decision-makers. Dean advises project sponsors and champions to engage in active lobbying and one-on-one meetings with decision-makers to advocate for their projects. These interactions are crucial for refining the proposal and increasing the likelihood of securing funding and resources, as people tend to invest in those they trust and have communicated with, rather than relying exclusively on written proposals.