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In this tutorial, we explore the reasons why websites may struggle to convert visitors into buyers. The focus is on identifying trust factors present on product pages and landing pages that influence user purchasing decisions. By analyzing well-known websites, we highlight key elements that create instant trust, encouraging customers to confidently input their payment information. Despite having a fast website, high-quality images, and optimized content, some sites may still underperform, leading to higher advertising costs. The video aims to uncover the necessary adjustments to enhance website performance and improve conversion rates.