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Writing a press release is crucial for your promotional campaign as it can determine your press or radio coverage. In this video, the key steps for crafting an effective press release are outlined. First, gather essential information, including a concise artist bio broken down into bullet points. Next, secure a private streaming link for your release; SoundCloud is recommended for hosting your mp3 privately, making it accessible for journalists and producers. This process is vital, as it helps market both you and your product effectively, despite the challenges of self-promotion.