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In this tutorial, the speaker discusses crafting effective design proposals for freelance graphic designers and studio owners. To be successful, it is important to understand what clients want, how to structure pricing and timelines, and industry best practices. By following these guidelines, you can improve your conversion rate from leads to clients. The speaker, Eric Vorniczak from Eback Design, offers actionable tips on branding strategy and design. He suggests using a proposal template to increase your chances of winning jobs.