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Hi, I'm Alex from HubSpot. And today, I'm going to show you how to write an executive summary. If you enjoy his video, don't forget to like it and subscribe to our channel. Post any questions or suggestions you have in the comments below. Let's get started. Your business plan is likely dozens or even hundreds of pages long. With that much content, it's understandable when some important details fall through when someone is reading it. To help guide your readers and highlight crucial points of the document, your business plan should have an executive summary that meets somewhere between brevity and clarity. If this term is new to you, here's a quick definition. An executive summary is a brief overview at the beginning of your business plan intended to grab the reader's attention and summarize critical information regarding your company overview and upcoming short-term and long-term goals. Whew. That's a mouthful. But let's try and go over how to write a good executive summary to help g...
