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Trademark attorney Morris Turek discusses the concept of trademark licensing, which allows a trademark owner to permit others to use their trademark for specific products or services. While a trademark license does not have to be written to be enforceable, it is highly recommended to have a signed document. Each trademark license can be negotiated with varying terms, but certain essential provisions must be included for validity. These provisions should identify the parties involved, provide a clear description of the trademark, and specify the types of products or services associated with the license.