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In this video, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses sponsorship letters aimed at securing funding for events. He outlines two main types of sponsorship letters: the first serves as a cover letter for a sponsorship proposal, a topic extensively covered in his previous content. The second type is designed for situations where direct communication with a prospect is challenging. The video emphasizes the importance of these letters in making initial connections and setting the stage for potential partnerships. Viewers are encouraged to subscribe for future updates on sponsorship strategies.