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In this video, Jordan Steen, also known as Serial Entrepreneur, discusses how to create an effective proposal for potential clients, detailing what services to include and pricing considerations. He emphasizes that clients want to understand what they will receive and the associated costs. The tutorial provides a step-by-step approach to crafting the proposal in order to secure deals. Additionally, Jordan invites viewers to subscribe for future content on starting a marketing agency, personal branding, and online business strategies, as well as for access to free trainings, templates, and proposals. The video promises practical insights for enhancing proposal effectiveness.