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In this tutorial, Jasper addresses three main questions: what a business model is, what a business model canvas is and how to use it, and what a lean canvas is and its differences. He explains that a business model details how an organization creates, delivers, and captures value, highlighting various types including traditional models (manufacturer, distributor, retailer, franchisee) and digital models (blockchain, online marketplace, software as a service). Jasper notes that organizations can operate multiple business models, such as a traditional manufacturer establishing a separate digital model. He concludes with personal insights and links in the video description, encouraging viewers to like and subscribe.