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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. These letters demand that you stop a certain activity, often related to patents, trademarks, or copyrights, claiming you might be selling a product without rights, using a confusingly similar brand name, or misusing copyrighted material. He emphasizes that these letters are not legal opinions but simply communications from someone asserting their rights. The key next step is identifying the sender, whether it’s from the rights holder or the brand itself.