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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that the recipient stop certain actions, often related to patents, trademarks, or copyrights, indicating that they may be infringing on someone else's rights. Common reasons for these letters include selling unauthorized products or using brand names that are confusingly similar to those of the rights holder. Wright emphasizes that these letters are simply communications, not legal opinions, and advises recipients to consider the source of the letter—identifying whether it is from the rights holder or the brand in question—before taking further steps.